Progressive User Journey
Progressive user journeys,
from first visit to closed deal.
Bread & Butter records each visitor’s journey from their first page view, adds to it on every return, and turns it into a researched, scored profile the moment they raise their hand. Your team sees who’s buying, what brought them, and what to say next.
What it is
A journey that builds, visit by visit.
Standard analytics
Sessions, counted.
Five of these rows are the same person. Nothing here says who.
Bread & Butter
Intelligence layer.
Unknown visitor
No name yet
User journey
Five visits.
Every visit joins one record. When they raise their hand, the whole path comes with them.
Events go back to your analytics.
The Intelligence Brief lands in your CRM, Slack or email.
Your team is alerted while they are still on your site.
Most analytics sees sessions. Someone visits on a Tuesday, comes back the next week from an ad, then again from their phone, and you see three unrelated visits.
A progressive user journey keeps them together. Every page, every event and every return is added to one record that keeps growing until the person tells you who they are. When they do, nothing before that moment is lost: the whole path comes with them.
How it works
From page view to pipeline.
Google Ads · Search“new homes meridian idaho”
Google Ads · SearchCPC $3.15 · Focused CPC $21.00Profile summary
User journey
Location
Company
Talking point
Intelligence Brief · User journey
Sales trigger
Recorded from the first visit.
Every page and the time spent on it, every return, the source, campaign and keyword that brought them, and the events you care about, such as a pricing view, a tour booking or a download.
Return visits
The journey keeps going after they convert.
Focused Score
First-party data
Unknown visitor
Maya Ruiz
No name yet · 1 visit
User journey
Focused Score
For most buyers, converting is the middle of the journey, not the end. When a known lead comes back, the new visit joins their journey, the Brief is refreshed, and your team is alerted in the mobile app, in Slack or in your CRM while they’re still on the site.
A prospect back on your pricing page three weeks after a demo is telling you something. Now you hear it.
Devices and sites
One person, every device, every site.
People research at their desk, on their phone and on the sofa at home. When a visitor signs in or sends a form on a new device, that device joins the same profile, so you see one customer, not three visitors.
Run a blog, an app or a separate landing page site? Add the tracking script there too, and a visitor moving between your sites keeps one profile and one journey.
Custom events
Your milestones, on every journey.
Your account comes with a core set of events from day one. Add your own, such as a free trial click, a pricing unlock or a brochure download, and give each one a sentence saying what it means. They appear on every journey alongside the source, medium, campaign, term and content that brought the visitor, and you can filter your dashboard by them.
Put your most important events at the top of the list. Bread & Butter gives them the most weight when it writes up a journey for your team.
First-party data
Built on what people chose to share.
Every journey is first-party data. It’s recorded on your own site and tied to a person only when they give you their email address or sign in. There are no reverse-IP guesses and no bought lists. The data stays yours, and the research starts from someone who chose to get in touch.
Marketing and sales
One journey, for marketing and sales.
For marketing: proof.
See which sources, campaigns and keywords bring the journeys that end in a sale, not just the clicks. That’s evidence to move budget with.
For sales: the whole story.
A lead arrives with what they read, how often they came back, and what they did right before they got in touch. It lands where the rep already works, so nothing new has to be learned.
Integrations
Works with the tools you already use.
Send journeys and Briefs to Salesforce, HubSpot, Pipedrive, Slack, email, Google Sheets, Mailchimp, Zapier or a webhook. Install on WordPress, Shopify, Squarespace or any site that takes a script tag.
FAQ
Progressive user journey questions
What is a progressive user journey?
It’s one record of everything a person does on your website, built up across every visit and every device, from their first page view to the moment they buy. It starts before you know who they are, and nothing is lost when they tell you.
How is it different from Google Analytics?
Your analytics tells you how many visitors did something. A progressive user journey tells you which person did it, everything they did before, and what they do next. Bread & Butter sends events back to your analytics, so the two work side by side.
Do I need to change my forms?
No. Bread & Butter works alongside the forms you already have. Your submissions still go where they go today.
What about visitors who never get in touch?
Their journeys are still recorded, scored and counted in your reports, so you can see which sources bring serious visitors. The research starts only when someone raises their hand.
